Preheat your oven to 350°F (175°C) and grease a loaf pan.
In a large mixing bowl, cream together the softened butter and sugar until light and fluffy.
Add the eggs one at a time, mixing well after each addition.
Stir in the orange juice and zest until combined.
In another bowl, whisk together the flour, baking powder, baking soda, and salt.
Gradually add the dry ingredients to the wet mixture, stirring gently.
Fold in the halved cranberries carefully to avoid breaking them.
Pour the batter into the prepared loaf pan, smoothing the top.
Bake in the preheated oven for 55-60 minutes, or until a toothpick comes out clean.
Allow the bread to cool in the pan for 10 minutes before transferring it to a wire rack.